RESUME

Paula Sutton

For the past 20+ years, I have served as a strategic brand and creative leader for both agency and corporate businesses. I have a proven track record of modernizing brand positioning and visual identity systems and delivering high-impact, multi-channel marketing campaigns for internationally recognized brands.

Work Experience

September 2019-present

Global Payments - Corporate Headquarters (Atlanta and Columbus, Ga., USA)

Vice President, Corporate Marketing, Brand and Creative

Served as the company's brand positioning and identity leader, leading the strategic design direction and the tactical execution of marketing and brand awareness campaigns across the enterprise.
Delivered the Global Payments' differentiated brand positioning, voice, and visual identity system—articulating what sets the company apart in a meaningful and distinct way that resonates with customers—essential to integration and brand modernization efforts.
Created an agile brand governance framework providing the tools, assets, and guidance that empower team members to elevate quality, establish consistency, and represent the company with a unified voice across the visual brand experience.
A key player in defining and standing up the Corporate Marketing Center of Excellence and related interaction model in critical areas, including brand, content, and creative excellence.
Responsible for driving the creative vision and directing the design of a broad range of high-impact, revenue-generating, multi-channel product marketing, and brand awareness campaigns from concept to launch, including the entire brand experience from idea origination through design execution.
Led and inspired the in-house brand and creative services team to include copywriters, UX and visual designers, website developers, videographers, and motion graphics experts while balancing a department budget, project timelines, and agency relationships.

July 2003-September 2019

TSYS - Corporate Headquarters (Columbus, Ga., USA)

Vice President, Corporate Marketing, Global Brand and Design

Responsible for leading the corporate marketing team that developed and executed marketing and communication campaigns that enhanced brand awareness and supported business growth.
Delivered a worldwide brand positioning platform and visual identity system and developed the related agile brand governance framework to manage brand assets.
Managed all aspects of content and design delivery to include: content strategy creation and execution; the origination, execution, and delivery of creative; the impact and reporting of projects and the marketing team's operational readiness and department budget.
Stood up the first in-house brand and creative services team dedicated to driving brand content and design excellence across the enterprise. The team included copywriters, UX and visual designers, website developers, videographers, and motion graphics experts.
Recipient of the President’s Circle, the most prestigious award at TSYS, which annually recognizes a select number of exceptional team members who consistently perform at the highest level in all business aspects.

July 2001-October 2002

WesBank - Corporate Headquarters (South Africa)

Brand Manager

Delivered a modernized corporate brand positioning and identity system
Responsible for the institutionalization and governance of the new identity design system across the organization
Charged with the ongoing evolution and delivery of brand messaging and identity assets for all customer touchpoints—print, digital, environmental and television channels.

October 1999-June 2001

Porsche - Regional Headquarters (South Africa)

Marketing Brand Manager

Responsible for developing the creation of radically creative and inventive marketing campaigns and events that built brand awareness and delivered to the bottom line and all while staying authentic to Porsche’s unique brand voice and identity.
Charged with the delivery of brand messaging and identity assets for all customer touchpoints—print, digital and environmental

August 1996 to September 1999

Graphic Rain (South Africa)

Lead Event Experience Designer - Automotive Industry Experiential Events

Responsible for the visual design and production of customer relationship marketing events, including product launches, press launches, award functions, conferences, roadshows and incentive travel events for various local and international automotive brands (BMW, Ford, Mazda, Mitsubishi, LandRover and Porsche).

Education

Bachelor of Arts Degree

University of Witwatersrand, South Africa

Specialized Business Diploma

Birnam Business College, South Africa

Web Design & Interactive Media Diploma

Kennesaw Education Center, Ga., USA

Certified Usability Analyst (CUA)

Human Factors International, Ga., USA

Certified User Experience Analyst (CXA)

Human Factors International, Ga., USA

AIGA & Yale School of Management’s

Business Perspecitves for Creative Leaders Graduate

Leadership Skills

Leadership Training

Leadership Institute, Synovus Financial Corp.
Leadership Experience Program, TSYS University

People-Centered, Performance-Driven Leadership Style

Innovative creative thinker with a strategic focus
Ability to build and lead a high-performing team
Understands how to nurture and inspire creative minds
Sets and inspires high creative standards
Process-oriented, focused on workflow efficiency in fast paced-environment
Prioritizes to meet key objectives
Organized and well prepared

Software Skills