RESUME

For the past 20+ years, I have served as a strategic brand, creative, and marketing leader across both agency and corporate environments. I have a proven track record of building and transforming centralized in-house creative and marketing organizations that drive efficiency, scalability, and business alignment. In parallel, I have led Fortune 500 brand transformations, modernized positioning and visual identity systems, and delivered high-impact, multi-channel marketing campaigns for internationally recognized brands. My experience includes designing right-shoring and agency management models, optimizing operational performance, and developing high-performing teams that create measurable business impact.

September 2019-present

Global Payments - Corporate Headquarters (Atlanta and Columbus, Ga., USA)

Vice President, Brand, Creative & Shared Services

• Built and led a centralized in-house global creative and marketing services organization of 45+ professionals, establishing the operating model, governance framework, and delivery processes that improved efficiency, scalability, and business alignment across the enterprise.
• Led the transformation of marketing operations through the design and implementation of a centralized shared services model, including organizational structure, intake and prioritization processes, capacity planning, right-shoring strategy, agency management, and service delivery frameworks that improved efficiency, quality, and speed to market.
• Played a key leadership role in establishing the Corporate Marketing Center of Excellence, defining the interaction model, standards, and best practices for brand, content, creative services, and shared services across the organization.
• Led enterprise brand strategy, positioning, visual identity, and creative excellence initiatives, shaping how Global Payments engages customers, partners, investors, and employees worldwide.
• Developed and launched the company's differentiated brand positioning, voice, and visual identity system, creating a unified brand platform that supported business growth, brand modernization, and enterprise integration efforts.
• Designed and implemented brand governance standards, tools, and processes that enabled teams across the enterprise to deliver a consistent, high-quality brand experience while balancing flexibility for business-specific needs.
• Conceived and led Global Payments' first integrated 360-degree brand awareness program, introducing television advertising and a fully connected multi-channel media strategy spanning broadcast, streaming, digital, social, audio, and out-of-home channels to significantly expand brand reach and awareness.
• Managed departmental budgets, agency partnerships, and cross-functional teams while fostering a high-performance culture focused on collaboration, innovation, and measurable business outcomes.

July 2003-September 2019

TSYS - Corporate Headquarters (Columbus, Ga., USA)

Vice President, Corporate Marketing, Global Brand and Design

• Responsible for leading the corporate marketing team that developed and executed marketing and communication campaigns that enhanced brand awareness and supported business growth.
• Delivered a worldwide brand positioning platform and visual identity system and developed the related agile brand governance framework to manage brand assets.
• Managed all aspects of content and design delivery to include: content strategy creation and execution; the origination, execution, and delivery of creative; the impact and reporting of projects and the marketing team's operational readiness and department budget. 
• Stood up the first in-house brand and creative services team dedicated to driving brand content and design excellence across the enterprise. The team included copywriters, UX and visual designers, website developers, videographers, and motion graphics experts.
• Recipient of the President’s Circle, the most prestigious award at TSYS, which annually recognizes a select number of exceptional team members who consistently perform at the highest level in all business aspects.

July 2001-October 2002 

WesBank - Corporate Headquarters (South Africa)

Brand Manager

• Delivered a modernized corporate brand positioning and identity system
• Responsible for the institutionalization and governance of the new identity design system across the organization
• Charged with the ongoing evolution and delivery of brand messaging and identity assets for all customer touchpoints—print, digital, environmental and television channels.

October 1999-June 2001

Porsche - Regional Headquarters (South Africa)

Marketing Brand Manager

• Responsible for developing the creation of radically creative and inventive marketing campaigns and experiences that built brand awareness and delivered to the bottom line and all while staying authentic to Porsche’s unique brand voice and identity. 
• Charged with the delivery of brand messaging and identity assets for all customer touchpoints—print, digital and environmental

August 1996 to September 1999

Graphic Rain (South Africa)

Lead Event Experience Designer - Automotive Industry Experiential Events

Responsible for the visual design and production of customer relationship marketing events, including product launches, press launches, award functions, conferences, roadshows and incentive travel events for various local and international automotive brands (BMW, Ford, Mazda, Mitsubishi, LandRover and Porsche).

Bachelor of Arts Degree

University of Witwatersrand, South Africa

Specialized Business Diploma

Birnam Business College, South Africa

Web Design & Interactive Media Diploma

Kennesaw Education Center, Ga., USA

Certified Usability Analyst (CUA)

Human Factors International, Ga., USA

Certified User Experience Analyst (CXA)

Human Factors International, Ga., USA

AIGA & Yale School of Management’s

Business Perspecitves for Creative Leaders Graduate

 Leadership Training

• Leadership Institute, Synovus Financial Corp.
• Leadership Experience Program, TSYS University

People-Centered, Performance-Driven Leadership Style

• Innovative creative thinker with a strategic focus
• Ability to build and lead a high-performing team
• Understands how to nurture and inspire creative minds 
• Sets and inspires high creative standards
• Process-oriented, focused on workflow efficiency in fast paced-environment
• Prioritizes to meet key objectives
• Organized and well prepared

• Microsft Office and G-Suite
• Adobe Creative Cloud
• Figma
• Wrike and Jira Project Management Applications
• Familiar with a variety of CRM & Marketing Automation Applications